The Impact of Online Advertisement On Consumer Buying Behaviour

Abstract

In today's world, successful businesses have used the Internet to promote their goods and services, and it is estimated that the Internet is the largest direct advertising channel for the global productive center. Customers may now access an endless range of items and services from companies all over the world thanks to the internet, which has reduced the time and effort required to make a purchase. Internet advertising encompasses a wide range of business content organizations that are widely dispersed via video, print, and sound; it can be requested or unintentional, and it includes company websites, floating ads, expanding ads, wallpaper ads, flag advertisements, high-rise promotions, catches, and interstitials. With consumer purchasing behavior and online advertising serving as the foundation for global communication, sponsors and advertising agencies may now take advantage of a new advertising channel created by the internet. This will enable sponsors to more profitably concentrate on their unique messages to customers. A data set compiled using an online survey. A sample of 100 respondents was chosen, 54 of whom were men and 46 of whom were women. According to the analysis presented, effective advertising alters consumers' buying patterns and habits. Internet advertising has therefore increased the company's revenue through online sales. The advertiser needs to put their attention on online advertising strategies that work.