Green Intellectual Capital as A Catalyst for Sustainable Performance (An Empirical Investigation in The Pakistani Hotel Industry)

Abstract

The main objective of this study is to investigate how green intellectual capital impacts the accomplishment of sustainable performance along with the mediating significance of ambidextrous innovation and the moderating influence of environmental strategy. The study aimed to investigate the correlation among green intellectual capital, green ambidextrous innovation, and sustainable performance, along with the role of environmental strategy on this association. Data was gathered from 298 hotel employees in three cities of Pakistan through convenience sampling. The measurement and structure models have been analyzed using Smart PLS 3-SEM. Additionally, SPSS was used for demographic and descriptive analysis of the collected data. According to the study's results, it appears that green intellectual capital acts as a catalyst, while green ambidextrous innovation has a considerable influence on sustainable performance. Moreover, green ambidextrous innovation functions as an intermediary in the connection between green intellectual capital and sustainable performance. The findings also suggest that environmental strategy moderates negatively and weakens the link between green ambidextrous innovation and sustainable performance. This study has made several significant contributions to the existing literature on green intellectual capital and green ambidextrous innovation. One noteworthy aspect of this research is its focus on exploring the role of green intellectual capital in promoting the sustainability of businesses, with a specific emphasis on the hotel industry of Pakistan.