Artificial Intelligence and Consumer Behavior: Evidence from the Online Retail Sector in Pakistan
DOI:
https://doi.org/10.56976/rjsi.v7i2.359Keywords:
Artificial Intelligence, Consumer Behavior, Purchasing DecisionsAbstract
AI was positioned to become a disruptive power for the transformation of routine business practices carried out every day in the business and industrialized world. By allowing AI to play a role in business functions, companies can create marketing strategies that are faster, cheaper, and more accurate. The study investigates the purchasing behaviours of AI technology by consumers and how such performance demographics influence the purchasing behaviour. Data was gathered from 314 primary online shoppers in Karachi for this research. This research was analysed by SPSS software with descriptive data, correlation, the reliability tests-Cronbach’s alpha coefficient, and ANOVA and Mann-Whitney U, and Kruskal-Wallis test. Studies showed that AI positively influences consumers’ purchasing behaviour. Significant differences in consumer attitude were found between sex and the level of month income group comparisons results. Hypothesis validation. The study findings were validated.
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Copyright (c) 2025 Laiba Kashif, Syeda Rida Zehra Jafri
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