Prospects and Challenges of Pakistani Film Industry in Digital Age

Abstract

In the digital world, film is changing a lot with the passage of time. Since 2007, social media platforms have created a new digital revolution in the world. Since 2010, social media and digital platforms have become much more popular in Pakistan as well. Applications for social media like Facebook, Twitter, and Instagram have made an influence in every industry. Particularly in the fields of communication and marketing, there has been a significant shift. The film industry has also been impacted by it in a similar way. The number of moviegoers has substantially expanded thanks to OTT platforms like Netflix, Amazon, Disney, Prime Video, and others in the world of digital media. This study intends to examine the present situation of the Pakistani film industry in light of digital technology, taking into account both its difficulties and prospects. The researcher also analyses in depth the ways that digital technology is altering the processes used in Pakistani cinema production and dissemination. Researchers also pinpoint the effects of digital technology and problems associated with it, such as infrastructure, piracy, and censorship.The overall goal of the research is to offer methods and practices that industry stakeholders may use to prosper in the digital age and to give a thorough examination of the effects of digital technology on the Pakistani film industry. In order to maintain their competitiveness in the digital era, industry stakeholders might embrace and put into practice the tactics and practices identified by researchers. How much benefit Pakistan film industry is reaping from these modern platforms? Also, are we making the best use of all these sources or not? And what we will need to use them. In this research we will try to find the answer to all these questions. Or have these modern platforms caused any damage to the Film industry. Which medium is better for our industry between traditional cinema and digital cinema? In what medium are we capable of moving forward? On the other hand, how can we move forward by benefiting from this modern technology? Where will we find ease in this? For this, we will conduct in-depth interviews with film directors, producers, distributors and artists.