Exploring User Predispositions, Usage Patterns, and the Bandwagon Effect on Instagram and Snapchat
DOI:
https://doi.org/10.56976/rjsi.v6i3.266Abstract
The current study explores the interactive effects of social media (Instagram and Snapchat) on the bandwagon effect. A sample size of 659 undergraduate students from Pakistani Universities is selected using probability sampling techniques and a self-developed survey questionnaire was distributed among the participants to measure the prevalence of the bandwagon effect.
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Copyright (c) 2024 Adeel Ahmad Aamir, Tayyeb Ramazan, Shamsa Jamil
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