Stereotype Images of Librarian: Content Analysis
DOI:
https://doi.org/10.56976/rjsi.v6i3.182Keywords:
Librarian, Stereotype Image, Library Services, Marketing Strategies, Pareto AnalysisAbstract
Librarians have to face discrimination by faculty, users, and public. Various type of labels & images have become the recognition of librarian. The systematic literature was used to highlight the stereotype images of librarian, were framed and analyzed with the help of Pareto analysis. Theory of taxonomy is proposed and discussed. Findings revealed that “strictness” is a most observed and discussed as stereotype image in literature. The study also proposed to control and change the image of strictness, as according to the 20:80 rule of pareto analysis, solution of 20% problems ultimately will resolve rest of 80% problems. Likewise, 20% change of strictness in behavior can resolve other 80% problems.
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