Impact of Facebook Conspiracy Theories on COVID-19 among Pakistani Users

Abstract

The article delves into the intricate dynamics between online conspiracy theories, Facebook engagement, and perceptions of the pandemic. Examining three hypotheses, the study unveils the interplay between Facebook users' doubts regarding the pandemic, the formulation of conspiracy theories by online groups, and the impact of inadequate government communication on the spread of fake news. Through a meticulous survey-based approach, the researcher collected and analyzed data from a diverse group of participants, including medical professionals, media personnel, religious leaders, recovered patients, and the general public. The study's results highlight a discernible connection between conspiracy theories and public doubts about the pandemic, while underscoring Facebook groups' role in amplifying and perpetuating unfounded claims. It stresses the crucial role of effective governmental communication in curbing misinformation dissemination. The research's theoretical implications shed light on the interplay between digital spaces, public perceptions, and the diffusion of conspiracy-driven narratives. From a practical standpoint, the study accentuates the necessity of targeted interventions to promote accurate information and mitigate the harmful effects of conspiracy theories on public beliefs and behaviors. It highlights the importance of fostering responsible digital citizenship and enhancing information dissemination strategies, particularly in times of crisis.