1.
Khan MI, Pervez S, Khan MN. Role of Proactive and Reactive CSR in Consumer Purchase Intention: Moderation of Word of Mouth on Social Media. RJSI [Internet]. 2024 Jun. 30 [cited 2025 Feb. 5];6(2):665-82. Available from: https://rjsi.org.pk/index.php/Research/article/view/242