Khan, Muhammad Ibrahim, Sidra Pervez, and Muhammad Naeem Khan. “Role of Proactive and Reactive CSR in Consumer Purchase Intention: Moderation of Word of Mouth on Social Media”. Research Journal for Societal Issues 6, no. 2 (June 30, 2024): 665–682. Accessed February 5, 2025. https://rjsi.org.pk/index.php/Research/article/view/242.