Khan, Mumtaz M., and Muazma Iqbal. “Impact of Self-Gift Behavior on Masstige Consumption: Moderating Role of Self-Esteem and Ideal- Social-Self”. Research Journal for Societal Issues 5, no. 2 (June 30, 2023): 01–22. Accessed February 5, 2025. https://rjsi.org.pk/index.php/Research/article/view/103.