Raza, S. A. ., S. A. . Gilani, M. . Elahi, A. . Ahmed, and A. Mubahsir. “Brand Equity in Pakistan’s FMCG Sector: The Influence of Employee Engagement, Brand Orientation, CSR, and Organizational Culture”. Research Journal for Societal Issues, vol. 6, no. 3, Sept. 2024, pp. 219-40, doi:10.56976/rjsi.v6i3.280.