RAZA, S. A. .; GILANI, S. A. .; ELAHI, M. .; AHMED, A. .; MUBAHSIR, A. Brand Equity in Pakistan’s FMCG Sector: The Influence of Employee Engagement, Brand Orientation, CSR, and Organizational Culture. Research Journal for Societal Issues, [S. l.], v. 6, n. 3, p. 219–240, 2024. DOI: 10.56976/rjsi.v6i3.280. Disponível em: https://rjsi.org.pk/index.php/Research/article/view/280. Acesso em: 23 jan. 2025.