DAR, I.; RANA, A. U. R.; NASIR, I. Marketing Analytics Theoretical Development and Trends: The Journey of Defining Marketing Analytics . Research Journal for Societal Issues, [S. l.], v. 5, n. 1, p. 54–70, 2023. DOI: 10.56976/rjsi.v5i1.57. Disponível em: https://rjsi.org.pk/index.php/Research/article/view/57. Acesso em: 12 jul. 2025.