Khan, M.M. and Iqbal, M. 2023. Impact of Self-Gift Behavior on Masstige Consumption: Moderating Role of Self-Esteem and Ideal- Social-Self. Research Journal for Societal Issues. 5, 2 (Jun. 2023), 01–22. DOI:https://doi.org/10.56976/rjsi.v5i2.103.